Although
we largely only collect personally identifiable information from Registered
Users, we may collect non-personally identifiable information from everyone
that accesses the Site and/or Services. We use this information to help make
the Site and Services more useful and appealing to you and to better understand
our users and Registered Users.
We may
collect demographic information about you including but not limited to gender,
IP address, zip code, and information regarding your preferences and usage. This
type of information is not, by itself, personally identifiable information.
However, as stated above, if we link such information with personally
identifiable information in a manner that identifies a particular individual,
then we will treat all such information as personally identifiable information
for purposes of this Privacy Policy.
Some of
the information we collect is through the use of
marketing and/or web analytic partners. Such marketing partners collect
information like how often users visit this Site and/or Services, what pages
they visit when they do so, what other sites they used prior to coming to this
Site and survey responses.
We may
collect non-personally identifiable information about you through a variety of
technical methods, including the following:
o Collection
of Usage Details and IP Address. As you navigate through this Site and/or
Services, we may collect details of your visits to this Site and/or Services,
including, but not limited to, traffic data, location data, logs, the resources
that you access, and information about your computer and internet connection,
including your IP address, operating system and
browser type. We may also collect the webpage from which you came immediately
before reaching the Site and the webpage to which you went immediately after
leaving the Site. We may use this information for system administration and to
report aggregate information to our advertisers and business partners.
o Collection
with Cookies. �Cookies� are pieces of information that a website sends to your
computer while you are viewing a website. We may place and access cookies on
your computer and/or mobile device to track and store preferential information
about you. You consent to our placement of cookies on your computer and/or
mobile device. Please note that most internet browsers will allow you to stop
some cookies from being stored on your computer and/or mobile device and to
delete some cookies stored on your computer and/or mobile device. If you choose
to do so, however, your use of certain aspects of this Site and/or Services may
be inaccessible, or not function as expected.
o Collection
with Web beacons. �Web beacons� are electronic images, tags or scripts that
allow a website to access cookies and help track general usage patterns of
visitors to a website. Web beacons can recognize certain types of information,
such as cookies, time and date of a page view, and a description of the page
where the Web beacon is placed. We may use Web beacons to compile information
regarding use of this Site and/or Services.
o Collection
with Mobile Device GPS. If you are using a mobile device application to
access or use the Site or Services, we may use the GPS of the mobile device to
identify your location. Any such identification is used only in connection
with the functionality of the Site or Service and will not be otherwise used,
except in the aggregate with the location information from other users.
The
information collected through these technical methods, standing alone, cannot
be used to determine your identity. If such information is combined in a way
that makes it become personally identifiable information, we will treat the
combined information as personally identifiable information as described above.